The Ukrainian Marketing Forum 2019 in Kiev

Dr. Nikolaos Dimitriadis closed the Ukrainian Marketing Forum 2019 with a fascinating speech about practical cases how neuro researches are applied in business. He explained why there might be a conflict between neuro-testing results with self-reporting results: the brain says one thing and the person says another.

Neuromarketing tools helped companies to win in the marketplace by understanding the real decision-maker – the brain. This is why neuroscience & behavioral science are becoming the hottest topic in discussions around the world: it provides objective and tangible insights on the real forces that shape human behavior!

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