The Crisis Toolbox: New Marketing Skills and Methods for Uncertain Times

Crisis toolbox

On 8 April 2020 Mind It team together with Dr. Nikolaos Dimitriadis, certified neuromarketer, the co-author of the book “Neuroscience for Leaders: A Brain Adaptive Leadership Approach” and author of the book “Advanced Marketing Management: Principles, Skills and Tools”, successfully conducted the International Online Lecture: The Crisis Toolbox: New Marketing Skills and Methods for Uncertain Times.

Nowadays marketing departments are under extreme pressure to do more with much less. In the “new normal” marketers need to revise their mindset and their behaviors in order to survive the crisis and even to come out of it stronger.

People from all over the world – Ukraine, Greece, Serbia, Croatia, Cyprus, USA, United Kingdom, Romania, Macedonia, Pakistan, Bulgaria joined the interactive online event.

Dr. Dimitriadis covered among others following questions:
Difference between 2008 and 2020 economic crises
How to create what customer wants?
Marketing is not a real profession: fictional myth or real assertion?
How to do your best when budget is cut?
Marketing in crisis – it is time to change the strategy
How will the future for marketing professionals look like?

You are welcome to watch the full video recording of the online lecture.


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