Real Brain Reactions vs Customer Habits in Neuromarketing

By Nikolaos Dimitriadis, CEO at Trizma Neuro

We read brains on a daily basis! We are using a variety of advanced devices, software and methods to measure brain responses when people are exposed to images, videos, messages and experiences or when they perform specific tasks. Since we do a lot of work globally on neuromarketing, we often show to customers websites, online banners, prices, ads, viral videos etc. and we measure what happens in their brains. Also, we ask people to visit a supermarket or a bank branch while wearing the devices and we measure the whole experience live. Read more

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