OUR PUBLICATIONS

How Neurotechnologies Influence Corporate World

Stay calm and apply neurotechnology! Neuroscience together with cutting-edge technologies help to cut a gap between what consumers say and what they really do.

Real Brain Reactions vs Customer Habits in Neuromarketing

Read about real brain reactions vs customer habits in neuromarketing in the article.

How Сan Brands Survive in the Era of “Skip Add” Button

Read the article in MMR - Marketing Media Review.

In Search of Illusions of Leadership…

Read the article of Dr Alexandros Psychogios on the dangerous illusions business leaders fall for and how to minimize the odds for bad decisions and actions.

Purpose Fuels Success. Intentionality Fuels Leadership!

Read the article of Dr Nikolaos Dimitriadis on purpose and intentionality in leadership.

Do We Live in the Matrix?: The Left Brain’s Great Deception

Read the article of Dr Nikolaos Dimitriadis on the eternal battle between our two brain hemispheres.

Low Performers: Your Company’s Secret Weapon

Read the article of Dr Nikolaos Dimitriadis on the hidden value of improving your least performing employees through the explosive power of relationships.

Why Marketers Need To Be Empathy Masters

Read the article of Dr Nikolaos Dimitriadis on the new technologies that are fusing the physical, digital and biological worlds.

The End of the Finished Product

Read the article of Dr Nikolaos Dimitriadis on the need to move away from finished products and get closer to dynamic and open-ended solutions through intense engagement.

Marketing Success Re-positioned: from Luck to Leadership

Read the article of Dr Nikolaos Dimitriadis on the need to change success mode from luck to leadership.

Is Marketing Research Becoming Obsolete?

Read the article of Dr Nikolaos Dimitriadis on the understanding of what your target customers do, when, how, and why.