By Nikolaos Dimitriadis, CEO at Trizma Neuro

If marketers want to achieve spectacular results and win respect, they need to change their success mode from luck to leadership.

Michel Roux is famous within the marketing industry for taking an almost failed brand and making it one of the strongest brands globally in its category: Absolute Vodka. Absolute was considered a doomed brand when Michel Roux took over. It is now a top global vodka brand and one of the TOP in the entire spirits market. How did he do it? Read more