OUR LATEST NEWS

How Neurotechnologies Influence Corporate World

Stay calm and apply neurotechnology! Neuroscience together with cutting-edge technologies help to cut a gap between what consumers say and what they really do.

The Ukrainian Marketing Forum 2019 in Kiev

Dr. Nikolaos Dimitriadis closed the event.

Decoding your customers’ brain through neurotech

Neuroscience is the key to unlocking your customers’ brain. This is because real decision-making happens in the brain in a subconscious level.

Real Brain Reactions vs Customer Habits in Neuromarketing

Read about real brain reactions vs customer habits in neuromarketing in the article.

How Сan Brands Survive in the Era of “Skip Add” Button

Read the article in MMR - Marketing Media Review.

8th Neuromarketing World Forum 2019

Mind It team took part at 8th Neuromarketing World Forum 2019 in Rome.

TV Experiment with 1+1 Media presenter Alla Mazur

Mind It conducted neuro experiment with TV presenter Alla Mazur in TSN Week on 1+1 Media.

“Talk Against Violence” campaign

Mind It jointly with Trizma Neuro joined the project “Talk Against Violence” and conducted a neuro research for UNICEF Ukraine to find out how psychological violence influences the brain.

Press event “Talk Against Violence”

Nikolaos Dimitriadis spoke at launch event for "Talk Against Violence" campaign by UNICEF and UNFPA.

NeuroManagement on Board: Understanding how to manage human relationships & change

The 21st century is the century of the brain. Applied neuroscience is a fast growing field that helps managers and businesses to make decisions and take actions on brain-based rules that govern human behaviour.

Neuroscience and the New Era of Management

On 27 September 2018 Mind It held the event "Neuroscience and the New Era of Management".

Sell to the Brain

We always wonder how the brain takes decisions, what we notice and what we focus on, what we try to avoid and what attracts us, how to target the brain with the right message and how retail space and environment affects the brain and how to convince the brain to buy more.

Marketing Research: NeuroTools

On 18 June 2018 Mind It held the event "Marketing Research: NeuroTools".

Brains Reveal All: How Neuroscience Helps Brands Succeed

This and much more was discussed on March 22nd at the meeting of the leading CMOs with Nikolaos Dimitriadis "Brains Reveal All: How Neuroscience Helps Brands Succeed”. The photo report can’t definitely give the answers, but at least it shows the emotions of the evening.

Playing with the Brain: The Nature of Human Behavior

On 14 December 2017 Mind It held the event "Playing with the Brain: The Nature of Human Behavior".

In Search of Illusions of Leadership…

Read the article of Dr Alexandros Psychogios on the dangerous illusions business leaders fall for and how to minimize the odds for bad decisions and actions.

Purpose Fuels Success. Intentionality Fuels Leadership!

Read the article of Dr Nikolaos Dimitriadis on purpose and intentionality in leadership.

Do We Live in the Matrix?: The Left Brain’s Great Deception

Read the article of Dr Nikolaos Dimitriadis on the eternal battle between our two brain hemispheres.

Low Performers: Your Company’s Secret Weapon

Read the article of Dr Nikolaos Dimitriadis on the hidden value of improving your least performing employees through the explosive power of relationships.

Why Marketers Need To Be Empathy Masters

Read the article of Dr Nikolaos Dimitriadis on the new technologies that are fusing the physical, digital and biological worlds.

The End of the Finished Product

Read the article of Dr Nikolaos Dimitriadis on the need to move away from finished products and get closer to dynamic and open-ended solutions through intense engagement.

Marketing Success Re-positioned: from Luck to Leadership

Read the article of Dr Nikolaos Dimitriadis on the need to change success mode from luck to leadership.

Is Marketing Research Becoming Obsolete?

Read the article of Dr Nikolaos Dimitriadis on the understanding of what your target customers do, when, how, and why.