Is Marketing Research Becoming Obsolete?

By Nikolaos Dimitriadis, CEO at Trizma Neuro

Knowing your customers well is more important than ever. In dynamic and ultra-competitive markets, a deep and intimate understanding of what your target customers do, when, how, why and with whom, is a prerequisite for brand survival.

However, the way that most marketing departments, research agencies and business schools deal with marketing research is dangerously outdated. Read more

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