David Ogilvie, also known as the «Father of Advertising», once said that the trouble with market research is that people don’t think about how they feel, they don’t say what they think, and they don’t do what they say.
This is a good illustration why interest to neuromarketing is growing recently. «Neuro» approach in marketing is useful when we want to answer the question Why? through subconscious processes that influence consumer decision-making. Fortunately, or unfortunately, we are not as rational as we think.
Several interesting facts about neuromarketing. Read more