Why Eye Tracking is not Enough

Robin Gurney in Irish Tech News explores on what eye tracking can tell you and why it is not enough in marketing research.

“Being able to measure resonance of a brand as it is represented in the brain is critically important for any brand who wants to understand their equity network over time and understand how new innovation builds, or hurts, that network”.

Read the article here.

Source: https://irishtechnews.ie

Leave a Reply