Brain-friendly Marketing

With the use of new neurological and behavioral models, experimental data and everyday stories to demonstrate comprehensively that people should urgently learn new ways to communicate you will
(1) break misunderstandings and myths concerning our brain; (2) fully understand the brain approach to marketing and sales; (3) explore how branding really works within the brain; (4) recognize the impact on marketing research, PR, sales and negotiations; (5) learn a comprehensive model for applying brain-based marketing; (6) make your own brain ‘marketing-smarter’ and achieve more!

There seems to be a basic flaw on how people communicate both in their personal and professional lives. If this was not the case then every message would be very clear to anyone and confusions, misunderstandings and unnecessary conflicts would be rare.

The two options we all face are simple: to continue sending the wrong messages to the wrong parts of the brain of our audiences creating confusion OR to focus the right message to the right part of the brain and get real results. Learn the basics of brain-friendly communications and achieve more in marketing, promotions, communications and sales. This workshop aims to help participants develop specific practical skills for winning over their customers’ brains!

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