How Neurotechnologies Influence Corporate World

Stay calm and apply neurotechnology! Neuroscience together with cutting-edge technologies help to cut a gap between what consumers say and what they really do.

Real Brain Reactions vs Customer Habits in Neuromarketing

Read about real brain reactions vs customer habits in neuromarketing in the article.

How Сan Brands Survive in the Era of “Skip Add” Button

Read the article in MMR - Marketing Media Review.

In Search of Illusions of Leadership…

Read the article of Dr Alexandros Psychogios on the dangerous illusions business leaders fall for and how to minimize the odds for bad decisions and actions.

Purpose Fuels Success. Intentionality Fuels Leadership!

Read the article of Dr Nikolaos Dimitriadis on purpose and intentionality in leadership.

Do We Live in the Matrix?: The Left Brain’s Great Deception

Read the article of Dr Nikolaos Dimitriadis on the eternal battle between our two brain hemispheres.



Decoding your customers’ brain through neurotech

Neuroscience is the key to unlocking your customers’ brain. This is because real decision-making happens in the brain in a subconscious level.

NeuroManagement on Board: Understanding how to manage human relationships & change

The 21st century is the century of the brain. Applied neuroscience is a fast growing field that helps managers and businesses to make decisions and take actions on brain-based rules that govern human behaviour.

Neuroscience and the New Era of Management

On 27 September 2018 Mind It held the event "Neuroscience and the New Era of Management".

Sell to the Brain

We always wonder how the brain takes decisions, what we notice and what we focus on, what we try to avoid and what attracts us, how to target the brain with the right message and how retail space and environment affects the brain and how to convince the brain to buy more.

Marketing Research: NeuroTools

On 18 June 2018 Mind It held the event "Marketing Research: NeuroTools".

Brains Reveal All: How Neuroscience Helps Brands Succeed

This and much more was discussed on March 22nd at the meeting of the leading CMOs with Nikolaos Dimitriadis "Brains Reveal All: How Neuroscience Helps Brands Succeed”. The photo report can’t definitely give the answers, but at least it shows the emotions of the evening.

Playing with the Brain: The Nature of Human Behavior

On 14 December 2017 Mind It held the event "Playing with the Brain: The Nature of Human Behavior".