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OUR PAST EVENTS

Decoding your customers’ brain through neurotech

Neuroscience is the key to unlocking your customers’ brain. This is because real decision-making happens in the brain in a subconscious level.

NeuroManagement on Board: Understanding how to manage human relationships & change

The 21st century is the century of the brain. Applied neuroscience is a fast growing field that helps managers and businesses to make decisions and take actions on brain-based rules that govern human behaviour.

Neuroscience and the New Era of Management

On 27 September 2018 Mind It held the event "Neuroscience and the New Era of Management".

Sell to the Brain

We always wonder how the brain takes decisions, what we notice and what we focus on, what we try to avoid and what attracts us, how to target the brain with the right message and how retail space and environment affects the brain and how to convince the brain to buy more.

Marketing Research: NeuroTools

On 18 June 2018 Mind It held the event "Marketing Research: NeuroTools".

Brains Reveal All: How Neuroscience Helps Brands Succeed

This and much more was discussed on March 22nd at the meeting of the leading CMOs with Nikolaos Dimitriadis "Brains Reveal All: How Neuroscience Helps Brands Succeed”. The photo report can’t definitely give the answers, but at least it shows the emotions of the evening.

RECOMMENDED VIDEOS ON BRAIN SCIENCE

THE BRAIN with David Eagleman – “What...

https://www.bbc.co.uk/programmes/b06y8hyr Series in which Dr David Eagleman takes viewers on an extraordinary journey that explores how the...

THE BRAIN with David Eagleman – “What...

https://www.bbc.co.uk/programmes/b06yrqzh Series in which Dr David Eagleman takes viewers on an extraordinary journey that explores how the...

THE BRAIN with David Eagleman – “Who...

https://www.bbc.co.uk/programmes/b06zdnkm Series in which Dr David Eagleman takes viewers on an extraordinary journey that explores how the...

THE BRAIN with David Eagleman “How Do I...

https://www.bbc.co.uk/programmes/b07030n9 Series in which Dr David Eagleman takes viewers on an extraordinary journey that explores how the...

THE BRAIN with David Eagleman “Why Do I...

https://www.bbc.co.uk/programmes/b070ss9x Series in which Dr David Eagleman takes viewers on an extraordinary journey that explores how the...

RECOMMENDED VIDEOS ON DATA PRIVACY

Privacy: Liability or Opportunity?

https://youtu.be/dTsbiUpBWVc Privacy is not just a risk, privacy is not just a cost center, privacy is an opportunity. In this video, our privacy pros frame...

Develop a Culture of Privacy

https://youtu.be/5OkVPWjTnUQ One of the greatest sources of privacy risk are your employees because every time they touch data or make a decision about data, they...

Privacy as a Business Asset

https://youtu.be/asH3mmudX3c Every organization says privacy is important. But how do you contribute to better privacy for your customers and for your organization? In this video,...

RECOMMENDED BOOKS

UPCOMING EVENTS

GDPR Ready Training for CIPP/E Certification, 4-5 April 2020

Mind It, as an IAPP Official Training Partner offers the most encompassing, up-to-date and sought-after global training and certification program for privacy and data...

OUR LATEST PUBLICATIONS

How Neurotechnologies Influence Corporate World

Stay calm and apply neurotechnology! Neuroscience together with cutting-edge technologies help to cut a gap between what consumers say and what they really do.

Real Brain Reactions vs Customer Habits in Neuromarketing

Read about real brain reactions vs customer habits in neuromarketing in the article.

How Сan Brands Survive in the Era of “Skip Add” Button

Read the article in MMR - Marketing Media Review.

In Search of Illusions of Leadership…

Read the article of Dr Alexandros Psychogios on the dangerous illusions business leaders fall for and how to minimize the odds for bad decisions and actions.

DATA PROTECTION READINGS

Seeking clarity on the role of the DPO

Digital Privacy: How Can We Win the Battle?

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