Behavior methods in Neuroscience
Schedule of Training Program
Day 1
09:00 - Welcome & Introduction

A brief overview of the topics to be covered. Discussion with participants about what they would like to learn. Some interactive demonstrations and data collecting in decision making / social influence / collective behavior that we will examine throughout the day.

10:00 - Nudges, Biases and Blindspots in Decision Making

Examples of cognitive biases in decision making (eg framing effects, peak end effect, anchoring and adjustment illusions) and views of the self and others (eg naìˆve realism, above-average effect, fundamental attribution error). Psychology behind persuasion and marketing techniques. Evolutionary biases and moral cognition. Examples of how behavior can be primed and manipulated.

11:00 - The Eyes as a Window to the Mind

Overview of the form and function of the visual system. Why eye movements have a unique relationship to cognitive processing. The mechanics of eye movement technology with live demonstration. Eye movement analyses and what they reveal about cognition and behavior.

12:00 - Implicit Cognition: Measuring and Manipulating

Introduction to attitude measurement, and the problematic link between stated (explicit) attitudes and behavior. Explanation of implicit attitudes, and how they can be measured using the IAT (with demonstration using participants' own data). Links between implicit attitudes and behavior. Where implicit attitudes come from and how they can be changed.

13:00 - Lunch Break

14:00 - The Dynamics of Collective Behavior

Participants will use their mobile phones or laptops to take part in experiments on collective behavior (http://eyethink.org/thehive). We'll look at social influence and conformity, and ask whether decisions are better made by individuals or groups.

15:00 Big Data: Social Media and Mobile Technology

We will discuss how psychological discoveries about human cognition and behavior are being used in the era of big data and ubiquitous sensors and computing devices. We will look at how information and influence spreads across social networks, and the ways tech companies can gain insight into behavior and personality from users' digital footprint.

16:00 Workshop: Implementing Behavioral Methods

We will take some participants own questions and demonstrate how psychological paradigms can be used to find answers. We'll develop and run experiments on participants and explain how to interpret behavioral data.

17:30 - Q&A
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