What We Do?
  • Reveal what consumers are really thinking, paying attention to, and being motivated by
  • Enhance talent identification, improve team selection, monitor training, enhance on-boarding and cultural fit, enrich marketing and communication strategies, and improve client relationships
  • Improve leadership capabilities by understanding the science of decision-making, including how neural constraints can lead to poor decisions and how to overcome them
  • Apply brain training and cognitive enhancement within your organization to improve productivity, cultural fit, and job satisfaction
  • Gain hands-on experience designing choice sets that shape consumer and investor decisions
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Nikolaos Dimitriadis and Alexandros Psychogios are the authors of the book Neuroscience for Leaders: A Brain Adaptive Leadership Approach. It offers an integrative and easy-to-use method of fine-tuning your brain for better leadership, in order to deal effectively with dynamic and complex business environments, with insights from neuroscience and behavioral sciences.

Drawing on research and practical experience, the authors present a flexible framework for fine-tuning the leadership brain. The Brain Adaptive Leadership approach is a step-by-step guide to enhancing the way you think, understanding and nurturing emotions, shaping automated brain responses, and developing dynamic relations. Neuroscience for Leaders explains both the underlying science and how to apply its findings in business, demonstrating why and how you can become a better leader through brain-based learning. With tools, managerial tips and clear actions to implement the method straight away, Neuroscience for Leaders is an invaluable companion to managers and leaders who want to gain the brain edge.

Neuroscience for Leaders
A Brain Adaptive Leadership Approach
Nikolaos Dimitriadis is the author of the book Advanced Marketing Management: Principles, Skills and Tools. Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How should students and practitioners adapt to this shifting landscape and address the skills gap that many of today's marketers face? Advanced Marketing Management prepares students for this new world of marketing. Since traditional marketing approaches fail to provide convincing solutions to modern business realities, a new approach is urgently needed if marketers are to regain trust within their organizations.

Using contemporary examples, business case studies and supporting pedagogy, Advanced Marketing Management will provide a critical exploration into the more advanced aspects of marketing management, including the gap that exists between formal marketing literature and real-world practice, discussion of multidisciplinary tools, and the crucial evolution of the '4Ps'. Summarizing a large body of literature and academic research on new developments, this book is the go-to guide for students, lecturers and practitioners, wanting to succeed as modern marketers.

Advanced Marketing Management:
Principles, Skills and Tools
Daniel Richardson is the author of the book Man vs Mind: Everyday Psychology Explained. The mind is the tool that sets humans apart from the rest of the animal kingdom, and the most crucial part of our very being – but what actually is it?

From trying to decide whether or not we're robots, understanding why some people commit acts of violence, to figuring out the art of persuasion; this essential guide to the inner workings of our minds explores the questions we really want to know the answers to.

Making the complex comprehensible, this informative book provides a new insight into how our minds work and the role they play in modern life. Whether it's pondering over why you're usually right about everything, or discovering color; Man vs Mind shows that you don't need to be a psychologist to understand more about what's going on up there!

Man vs Mind
Everyday Psychology Explained
Latest Publications
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office@mindit.net

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17/52 Bogdan Khmelnytsky Street,
Kyiv, Ukraine, 01030